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Media Centre

Making Brain Injury More Visible: National Partnership between Brain Injury Canada and MedicAlert

June 4, 2018 (Toronto, ON) – Brain Injury Canada and MedicAlert are thrilled to announce a national partnership to bring support and visibility to individuals living with acquired brain injury (ABI).

Brain Injury Canada is proud to partner with MedicAlert, the largest membership-based charity in Canada and the leading provider of emergency medical of emergency medical information services. The partnership will support Brain Injury Canada’s mission to enhance the quality of life of individuals and families/caregivers living with brain injury.
 
Due to the invisible nature of brain injury, symptoms such as slowness to act, lack of impulse control, failure to respond to directions or communication challenges are often behavior that is misinterpreted as defiance. With MedicAlert protection, there’s an effective way to more easily identify brain injury survivors and ensure that they receive an appropriate response and support and raise awareness about brain injury throughout police services, emergency response and the criminal justice system.
 
“This partnership was born out of the need to find a solution to ensure those with acquired brain injury are treated appropriately by first responders and to mitigate the downward spiral that can happen in these situations” says Michelle McDonald, Executive Director at Brain Injury Canada.
 
“We are very pleased to be partnering with Brain Injury Canada so that the brain injury community can be better served,” says Robert Ridge, President of MedicAlert Foundation Canada. “Capturing and communicating critical information is invaluable for emergency responders and empowers them to make informed medical decisions. The partnership with Brain Injury Canada will improve their ability to quickly assist people living with brain injuries and help save lives.”
 
To learn more about this exciting new partnership, please visit www.braininjurycanada.ca/medicalert.

For media interviews, please contact:
 
Michelle McDonald
Executive Director
Brain Injury Canada
613-762-1222
mmcdonald@braininjurycanada.ca

Tracey Tang
Manager, Marketing, Donations & Media Relations
MedicAlert Foundation Canada
416-696-0142 x 1251
1-866-679-3217 x 1251
ttang@medicalert.ca
 
About Brain Injury Canada
The mission of Brain Injury Canada is to enhance the quality of life of individuals and families/caregivers living with brain injury in Canada. The organization was formed in 2002 after a groundswell of advocacy and national activity by local brain injury associations, survivors and caregivers across the country. Brain Injury Canada provides solutions through service, education, advocacy and research, which promote equal opportunity for brain injury stakeholders.

About MedicAlert Foundation Canada
MedicAlert Foundation Canada (MAFCA) is the largest membership-based registered charity in Canada and it is the leading provider of emergency medical information services. MedicAlert’s mission is to ensure that all Canadians have access to high-quality health information at time of need, and has protected more than one million Canadians since 1961.
MedicAlert® is backed by robust electronic health records maintained by medically trained professionals, a state-of-the-art secure database, and a 24/7 Emergency Hotline that answers calls from emergency responder personnel in 140 languages within an average of 5 seconds, all linked to customized identification products for Canadians with medical conditions and special needs. Universally recognized and respected, MedicAlert speaks for you, when you can’t™.

Learn more about MedicAlert, how it works, and how you or a loved one can sign up to a service plan by visiting medicalert.ca or calling 1.866.696.0272.