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Are you prepared to save a life? Learn MedicAlert’s 1-2-3 rule for MedicAlert Month this May

Canada's most trusted medical ID service provider helps Canadians be prepared for emergency situations
Toronto, ON (May 2016) – MedicAlert Foundation Canada is proud to celebrate May as MedicAlert Month in Canada. Throughout the month, the charity is setting out to remind Canadians that a MedicAlert medical ID is an invaluable tool and the service it offers has helped protect Canadians for close to 55 years, while spreading general awareness on how all Canadians can be best prepared for an emergency situation. 

Did you know?

One in three Canadians live with a medical condition that needs to be communicated to an emergency responder (paramedic, ER doctor, police officer or firefighter) at the time of a medical emergency. In these situations, a MedicAlert medical ID speaks for someone who cannot speak for themselves and helps to connect the emergency responder to the information that matters most during those precious few seconds.
“During an emergency, MedicAlert speaks for people who are not able to speak for themselves,” says Robert Ridge, President and CEO of MedicAlert Foundation Canada. “Our service gives caregivers peace of mind knowing that their loved one’s identity and vital medical information are available to emergency responders through one quick call to the service: 24 hours/7 days a week.”
MedicAlert is the largest subscriber-based charity in Canada and has been the most trusted and most recommended medical ID service provider by the medical and emergency responder community. Many people living with health conditions will find the MedicAlert service valuable. Currently, it’s most valuable with people living with diabetes, asthma, allergies, heart conditions, dementia & Alzheimer’s. As a charitable organization, it provides support to families facing financial challenges through a Membership Assistance Program® which provides MedicAlert services at no cost. No Child Without® is another program that MedicAlert operates to allow students to receive the MedicAlert services at no charge.
“MedicAlert is one of the most effective safety measures individuals living with a medical condition can depend on to protect and help them live independently and ensure  their condition-specific needs are addressed in the event of an emergency,” says Ridge.
Paramedic and physician Blair Bigham, also a board member and spokesperson for MedicAlert, is a strong advocate for the service. “When assessing someone at the scene of an emergency, one of the first things I look for is a MedicAlert medical ID; it’s the only medical ID that I trust in emergencies and the one that I recommend.” Says Bigham.  If I don’t have the right information, I can’t make the right decision.  Because I trust the information MedicAlert provides, I use it to make the best clinical decision in a life threatening situation.”

How to help those in distress? Remember the 1-2-3 rule for an emergency

To help Canadians feel prepared if ever faced with an emergency situation, MedicAlert offers these three key tips on how to respond in an emergency if someone appears to be in distress after you have ensured your own safety :

  1. Identify yourself to help make the person feel comfortable and at ease. (E.g., “My name is […] I’m here to help.”
  2. Call 911 and provide as much information as you can. And assess circulation, airway and breathing.
  3. Check for a MedicAlert medical ID to find out if the person has a medical condition that emergency responders will need to know about.
MedicAlert month coincides with Emergency Preparedness Week (May 1 – May 7), which is a National annual awareness week coordinated by Public Safety Canada in close collaboration with the provinces and territories to help Canadians feel equipped to handle emergency situations. Paramedic Services Week takes place at the end of the month from May 22 to 28, to help enhance care and change lives. 

MedicAlert Foundation Canada (MAFCA) is the largest membership-based registered charity in Canada. It is the leading provider of emergency medical information services. More than one million Canadians have been protected by their services. For over 50 years, its mission is to protect Canadians and save lives.

MedicAlert® is backed by robust electronic health records maintained by medically trained professionals, a state-of-the-art secure database, and a 24/7 Emergency Hotline that answers calls from EMS and first responder personnel in 140 languages within an average of 5 seconds, all linked to customized identification products for Canadians with medical conditions and special needs. Universally recognized and respected, MedicAlert speaks for you, when you can’t™.

Learn more about MedicAlert, how it works, and how you or a loved one can sign up to a service plan or by calling 1.800.668.1507.

For more information or to schedule an interview contact:
Jeffery Livingston
Manager, Marketing, Communications and Donations
Tel: 416.696.0142 Ex 1146